Privacy Policy
ABOUT PARAKEETR AND THIS PRIVACY POLICY
We are dedicated to safeguarding your privacy. Parakeetr is the controller for the General Data Protection Regulation (“GDPR”).
This Privacy Policy outlines the data we collect, the purposes for which we collect it, and how we may use and share that information.
If you have any questions about this Privacy Policy or wish to exercise your legal rights, please feel free to contact us at [email protected].
WHAT INFORMATION DO WE COLLECT, AND HOW?
When you interact with us, whether by using our Website or communicating with us, we may collect the following information about you:
Information you give us: You may provide us with information about yourself by signing up for an account on our website, placing an order for products, completing any online forms (such as registration forms, competitions, and surveys), opting in to receive our newsletters and special offers, entering a competition or promotion, participating in social media functions on our website, or corresponding with us (by email, telephone, instant chat, social media, or otherwise).
Depending on the information you provide, we may collect your name, address, phone number, email address, date of birth, gender, purchase history, shopping preferences, images, and financial information. Please note that while we do not store credit or debit card details, our payment processors may have access to this information.
When you sign up for an account on the website, you have the option to provide us with your photograph and nickname. Through your account, you can also invite your friends to shop on our website, either by email, Facebook, or Twitter. While we will inform them that we obtained their information from you, please make sure you have your friend’s permission before sharing their contact details with us. Only send emails to people you know would be happy to receive them.
We may enhance the data you provide to us by using data append services, which include public or social graph data. This helps us to better understand our customers’ interests, provide more relevant product recommendations and advertising, enhance our customers’ security while using our website, and comply with our legal obligations, such as sanctions laws. The additional information we may collect could include household size, household income, or profession, and it may be associated with your personal information, such as your name, email, address, physical address, or phone number.
Please take note of the following information:
The Information our IT systems collect about you: Each time you visit the website, certain information will be created and automatically recorded by our IT systems. This information includes:
Cookies: You can find more details about cookies in section 7, but these small text files can help improve your experience with the website and make it easier to interact with us. This may include storing your location or language preferences to save you from having to re-enter information when returning, or ensuring that items you wish to order don’t disappear as you navigate between pages on our website. We also use cookies to provide you with tailored advertising.
Device Information: The information provided by your device will vary depending on the type of device you are using (such as a PC, Mac, iPhone, Android, or other), and the settings on that device. It includes the type of device you have (such as an iPhone 6S or Samsung Galaxy S7), the device’s IP address, the browser you are using, your mobile network provider (for mobile devices), the pages you have visited, your time zone and country location, and crash or download error reports.
Information We Collect In-Store: Parakeetr is constantly seeking new ways to enhance your shopping experience, including your in-store experiences. When you visit Browns East shop, you may have the opportunity to utilize cutting-edge technology to improve your in-store experience. If you use a WiFi-enabled device in-store, certain information may be provided by your device, which will vary depending on your device and settings. The information that may be provided includes the type of device you have, the device identifier/media access control (MAC) address, the proximity of the device from the access point, the location of the device, and, where relevant, when and for how long the device is connected to the Wi-Fi network. You can prevent information from being provided by turning off the Wi-Fi feature on your device.
WHAT DO YOU USE MY INFORMATION FOR?
In order to provide you with our services and facilitate your use of the website, including placing orders and receiving products, managing your account, and enhancing your overall experience, we need to utilize the information we collect in various ways.
We also use this information for marketing and advertising purposes. If you have indicated that you would like to receive marketing communications, or if you have made a purchase using our services, we and our partners will occasionally use your personal information (such as your name, email address, and physical address) to send you updates, news, and offers via email, mail, or other media. Additionally, we may use your information, including supplemental information obtained from partners that we incorporate into our existing customer information (as described below), to customize these messages for you. You can opt out of our email marketing communications by adjusting your preferences in your account’s profile management section or by following the instructions to unsubscribe from the promotional emails you receive.
We utilize third-party service providers to display ads that are most relevant to you across your various devices and on our own and other websites and mobile applications. In addition to the information about your visits to our website or usage of our mobile application, our service providers may also use the information about your interactions with other websites or applications to target advertisements for products available from Parakeetr or our Partners. For information about opting out of targeted advertising and controlling the use of cookies, please see the cookies section of this Privacy Policy.
We also conduct research, analysis, and surveys on your use of our website and views. We track your spending on our website to determine if you are eligible for our exclusive loyalty programs such as the VIP customer program and Access. Finally, we use your information to confirm your identity and perform credit checks or anti-fraud checks to ensure your financial security as well as ours. Please scroll down to find out the detailed purposes for which we collect your information, what specific information is collected, and the legal basis for which we use that data.
To register and manage your account on our Website: We collect your name, email, password, and any additional details you choose to provide for your account, such as phone number, address, and gender. This is necessary for the performance of a contract with you.
To fulfill your orders through our website: we collect your Name, address, phone number, and Order details, such as the products you are buying, their size, and price. The legal basis is the performance of a Contract with you.
To collect payment from you: we will need your payment information, including your credit/debit card number, the cardholder’s name, and the CVV. It’s important to note that we do not store this information ourselves; instead, it is securely transferred to our authorized payment providers. Our legal basis for collecting this information is the performance of a contract with you.
To provide you with our customer services: To assist you with problem resolution, notify you of any updates to our terms of service, or inquire about your experience with our services, we gather your name, email, password, addresses, and communication history with us, which may include phone call records. The legal basis for this data collection is the fulfillment of our contract with you and our legitimate interest in maintaining you as a customer.
To monitor the quality of our customer services: We gather your name, email, password, address, and contact history with us. This data collection is legally grounded in our legitimate interest in operating our business.
To administer, maintain, and optimize our Website and our services: We collect your device information (such as your device IP address and device type), Cookie identifiers, and browsing information. The legal basis is the legitimate interests in running our business.
To perform fraud and credit checks and if we can do business with you: We gather personal information including your name, email, addresses, credit/debit card details, browsing history, purchase history, date of birth, gender, device information (such as IP address and device type), any national identifiers (like driver’s license or ID cards), and any publicly available information (like social media profiles or news). The legal basis for this is to protect Farfetch and its customers from fraudulent activities and to comply with legal obligations.
To send you marketing communications and personalized offers, We obtain the following information: Name, Email, Phone Number, Addresses, Date of Birth, Purchase history, Browsing history and behavior, Device information, Shopping preferences, Cookie identifiers, Internal identifiers, Country. The legal basis for this is our legitimate interest in electronic direct marketing of similar products and services to those you have acquired using our Website, or, if not applicable, your Consent.
To manage our loyalty programs, We gather the following information: Name; Email; Phone Number; Address; Date of Birth; Purchase history; Browsing history and behavior; Device Information; Shopping preferences; Nickname; Cookie identifiers; Internal identifiers; Country; Spent tier level, and Wealth. Our legal basis for this is our legitimate interest in operating our business and enhancing the shopping experience.
To provide you with personalized recommendations and enhance your experience, We gather the following information: Name; Email; Phone Number; Address; Date of Birth; Purchase history; Browsing history and behavior; Device Information; Shopping preferences; Nickname; Cookie identifiers; Internal identifiers; Country; Spent tier level, and Wealth. Our legal basis for this is our legitimate interest in operating our business and enhancing the shopping experience.
Carry on research, analysis, inquiries, and surveys on your use of our website, we collect your name, address, email, and device information. The legal basis for this collection is our legitimate interest in running our business and improving our website and your experience.
Advertising and retargeting advertising of our and our Partners’ products and services, we collect your email, cookie identifiers, and device information. The legal basis is our legitimate interests in running our business.
To produce aggregated statistical reports, we use your order history, provided that the results of such reports do not identify you. The legal basis is our legitimate interests in running our business and improving our Website.
WHO DO YOU SHARE MY INFORMATION WITH?
To provide the website and our services, we work with several carefully selected third parties. To do this, we may share your information with these third parties in the following limited circumstances:
Third-party service providers for business purposes: To function properly, we rely on several carefully selected third parties to provide us with services and products. We permit these companies to use your personal information only to the extent necessary to provide us with their services and products. Below you can find the types of third parties we use:
Courier companies: We use these companies to deliver products to you, and as such, they need access to your order information, including your name and address. These providers have a global reach, with many local companies that can be engaged depending on your shipping address.
Payment providers: We use these providers to process your payment information (including your credit/debit card details) so that we can collect payment from you. They are based in the European Union, the United States, and China, and are engaged depending on your location.
Anti-fraud and credit check providers: These providers help keep us and you secure. They access and process your information and associated orders to check for any fraudulent behavior. Our current providers are based in the United States, Europe, and Israel.
Analytics and search engine providers: We use providers like Google to assist us in improving and optimizing the website. These providers are based in the United States and Europe.
Marketing tools providers: These providers help enable our marketing efforts. They are based in the United States.
IT/technology providers: We use these providers to support, maintain, and provide our technology and IT infrastructure that supports our website and the storage of your information.
Advertisers for marketing purposes: We may provide your information to our advertising and social media partners (including Facebook and Twitter) where they require the data to select and serve relevant ads about our and our partners’ products and services to you and others
COOKIES
We use technologies such as “cookies” to collect information and store your online preferences. Cookies are small pieces of data sent by a web server to a web browser, enabling the server to uniquely identify the browser on each page.
We employ the following categories of cookies on our website:
CATEGORY 1: STRICTLY NECESSARY COOKIES These cookies are essential for enabling you to navigate the website and use its features. Without these cookies, services you have requested, such as remembering your login details or shopping cart items, cannot be provided.
CATEGORY 2: PERFORMANCE COOKIES These cookies collect anonymous information about how you use our website. For instance, we use Google Analytics cookies to help us understand how customers arrive at our site, navigate or use it, and identify areas where we can enhance navigation, shopping experience, and marketing campaigns. The data collected by these cookies does not reveal personal details that could identify you. You may opt in to these cookies using your browser settings.
CATEGORY 3: FUNCTIONALITY COOKIES These cookies remember choices you make, such as the country from which you visit our website, your language preference, and search parameters like size, color, or product line. They can then provide you with a more personalized experience tailored to your selections, making your visits more enjoyable. The information collected by these cookies may be anonymized, and they cannot track your browsing activity on other websites. You may opt in to these cookies using your browser settings.
CATEGORY 4: TARGETING COOKIES OR ADVERTISING COOKIES These cookies gather information about your browsing habits to make advertising more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. These cookies are typically placed by third-party advertising networks. They remember the websites you visit, and that information is shared with other parties, such as advertisers. For example, we use third-party companies to present you with more personalized advertisements when visiting other websites. You may opt in to these cookies using your browser settings.
CATEGORY 5: SOCIAL MEDIA COOKIES These cookies allow you to share your activities on the website with social media platforms like Facebook and Twitter. Please refer to the respective privacy policies to understand how their cookies operate. If you want to delete any cookies already on your computer, please refer to the help and support section of your internet browser for instructions on locating the file or directory that stores cookies. Information on deleting or controlling cookies is available at www.AboutCookies.org. Please note that by deleting our cookies or disabling future cookies, you may not be able to access certain areas or features of our website.
You can withdraw your consent to these cookies at any time through the following options:
For Google Analytics cookies across all websites, please visit the Google Analytics Opt-out Browser Add-on.
For any other type of cookies, you can clear the cookies through your browser settings.
Please note that refusing cookies does not mean you will no longer receive online advertising. It means that the company or companies from which you opted out will no longer deliver advertisements tailored to your web preferences and usage patterns, so you may see a greater number of advertisements that are irrelevant to you and your interests.
SECURITY
Ensuring the security of you and your personal information is of utmost importance to us. We take several reasonable measures to safeguard the personal information you provide, including:
Using Transport Layer Security (TLS) to encrypt the personal data you send us during the order process (including any financial information such as credit or debit card details);
Requiring you to establish a unique username and password to access your account on our website;
Not retaining details of your credit or debit card that would enable any third party to transact using that card (such as your CVV number); and
Regularly monitoring our servers and IT systems for potential vulnerabilities and attacks. Unfortunately, despite these precautions, the transmission of information via the Internet is not entirely secure. We cannot guarantee the security of your data transmitted to or through our website, and any such transmission is at your own risk. In particular, please keep in mind that if you voluntarily disclose personal information through other means of communication outside the website in an unprotected environment (such as through email, SMS, or online messages), that information can be collected and used by others beyond our or your control.
WHAT ARE MY PRIVACY RIGHTS?
You possess certain rights regarding the personal data we hold about you, which we outline below. Some of these rights apply only under specific circumstances, as detailed further below. We also explain how to exercise those rights. Please note that we will require you to verify your identity before responding to any requests to exercise your rights, which may include answering a set of security questions to confirm your identity. If you have appointed someone else to make a request on your behalf, that individual or organization must present a valid power of attorney issued by you. We must respond to your request to exercise those rights without undue delay and within one month (although this period may be extended by an additional two months in certain circumstances). To exercise any of your rights, please contact us at [email protected].
Access: You have the right to know whether we process personal data about you, and if we do, to access the data we hold about you, as well as certain information regarding how we use it and with whom we share it (including the categories of personal data we share with businesses for their direct marketing purposes and the names and addresses of those businesses). In the “My Account” dashboard, you can view information about yourself, including your account details (such as name, email, phone number, and date of birth), the addresses you use for billing and shipping, your order history, and shopping preferences.
You may also request a copy of your information. If you require more than one copy of the data we hold about you, we may charge a reasonable administrative fee.
We may withhold certain personal data if providing it would interfere with another person’s rights (e.g., if providing the personal data we hold about you would reveal information about another individual) or if another exemption applies.
Portability: You have the right to receive a subset of the personal data we collect from you in a structured, commonly used, and machine-readable format, as well as the right to request that we transfer such personal data to another party. The relevant subset of personal data includes data you provide with your consent or to fulfill our contract with you. If you wish for us to transfer the personal data to another party, please specify that party, noting that we can only do so if it is technically feasible. We are not responsible for the security of the personal data or its processing once received by a third party. We may also withhold certain data if providing it would interfere with another person’s rights (e.g., if providing the personal data we hold about you would reveal information about another individual or our trade secrets or intellectual property).
Correction: You have the right to amend any personal data we hold about you that is inaccurate. You can update your personal information in the “My Account” settings or request a correction by emailing us. Please note that in some cases, we may ask you to explain in detail why you believe the personal data we hold about you is inaccurate or incomplete so that we can assess whether a correction is warranted. While we evaluate the accuracy or completeness of the personal data we hold about you, you may exercise your right to restrict our processing of the relevant data as described below.
Erasure: You may request that we delete the personal data we hold about you under certain circumstances. Please review the following conditions:
You believe it is no longer necessary for us to retain the personal data we hold about you;
We are processing your personal data based on your consent, and you wish to withdraw that consent, with no other grounds permitting us to process the data;
We are processing your personal data based on our legitimate interest, and you object to such processing. Please provide us with your reasoning so we can assess whether we have an overriding interest in retaining that personal data;
You no longer wish for us to use your personal data to send you promotions and special offers;
You believe the personal data we hold about you is being unlawfully processed by us.
Please also note that you may exercise your right to restrict our processing of the data while we consider your request, as described below.
Please provide as much detail as possible regarding your reasons for the request to assist us in determining whether you have a valid basis for erasure. We may retain personal data if valid grounds exist under the law (e.g., for the defense of legal claims or freedom of expression), but we will inform you if that is the case.
If you request the erasure of publicly available data, and grounds for erasure exist, we will take reasonable steps to inform others displaying the data or linking to it to erase it as well.
Restriction of Processing to Storage Only: You have the right to require us to cease processing your personal data, except for storage purposes, under certain circumstances. However, if we stop processing the data, we may use it again if valid grounds under data protection law exist (e.g., for the defense of legal claims or another individual’s protection).
Please review the cases where you may request that we stop processing and only store your personal data:
You believe the personal data is inaccurate for the period it takes for us to verify your claim;
We wish to erase the personal data because the processing is unlawful, but you want us to retain it for storage purposes without further processing;
We wish to erase the personal data as it is no longer necessary for our purposes, but you require it to be stored for the establishment, exercise, or defense of legal claims;
You have objected to our processing of your personal data based on our legitimate interest and wish for us to cease processing while we determine whether an overriding interest exists in retaining that data.
Objection: You have the right to object at any time to our processing of your data for the purpose of sending you promotions and special offers, including when we build profiles for such purposes, and we will cease processing your data for that purpose. You can do this by adjusting your marketing preferences in “My Account” or by clicking “unsubscribe” at the bottom of each marketing email we send you.
Please note that you will still receive emails related to your orders through our website or updates to our Terms & Conditions and Privacy Policy.
You also have the right to object to our processing of your data in other circumstances, as detailed below: If we are processing your data (including profiling) based on our or a third party’s legitimate interest and you object to such processing, please provide us with your reasoning so we can assess whether a compelling overriding interest exists for us to continue processing that data or if we need to process it concerning legal claims. Additionally, you may exercise your right to request that we stop processing the data while we evaluate the overriding interest.
Withdrawal of Consent: You can withdraw your consent at any time by adjusting your marketing preferences in “My Account,” unsubscribing at the bottom of each email, or by writing or emailing us as specified below.
UPDATES TO THIS POLICY
Any changes we may make to this Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back regularly to stay informed about updates or changes to this Privacy Policy.
COMPLAINTS
If you have any questions or concerns about this Privacy Policy, please contact us by emailing us at [email protected].
